Brazilian-born designer Renato Vianna spent 15 years with Brazil’s best-known menswear fashion house Richards before moving to Bali in 1993.
Spending his life on the beach from childhood on he knows the beach lifestyle as no other. Combined with his fashion heritage – grandfather was a tailor, mother made the family clothes- a career in the fashion industry was inevitable. After working in sales retail for two years he started to make his own line of shorts and the instant success made him move to Bali in 1993, where he started to do the production by himself.
Vianna’s Bali based brand, aptly named By the Sea, was founded in 1997 with the first outlet based in Legian, Bali. Being inspired by the island’s vibrant colors, natural beauty and relaxed lifestyle his idea was to create pieces that fit with a tropical lifestyle. He has succeeded in taking high- quality originally designed fabrics and turning them into easy-to-wear cool- and- comfortable resort wear.currently sold in 4 countries worldwide.