Montenegro is a small Mediterranean country with rich architectural and cultural heritage, diversity of landscapes and climates, and well preserved natural environment. Naturally well-suited for development of all kinds of tourism, Montenegro is focused on becoming an elite tourist destination. Montenegro is considered one of the fastest-growing tourist destinations. In 2007, over a million tourists visited Montenegro, making some 7.3 million overnight stays (23% increase, compared to 2006). This accounted for some 480 million euros in tourism revenue in 2007 (39% increase, compared to previous year).
Herceg Novi at North Coast Region. This notable coastal region is of primary interest to tourists in Montenegro. The Montenegrin Adriatic coast is 295 km long, with 72 km of beaches, and with many well-preserved ancient old towns. Herceg Novi are one of the main attractions along the north coast.