Philip Kotler Center for ASEAN Marketing lounched at The ASEAN Secretariat, Jakarta on 24 November 2005 by Ong Keng Yong (Secretary ASEAN). Philip Kotler Center founders are Hermawan Kertawijaya (MarkPlus Institute of Marketing, MarkPlus&Co.), Philip Kotler (Kellog Graduate School of Management, Northwestern University) dan Hooi Den Huan (Nanyang Business School, Nanyang Technological University).
The Mission are Global Standard, Regional Prespective and Local Champion which critical mission to promote the regional marketing in the ASEAN region and create ASEAN Marketers to support the ASEAN and Community 2020 and the enhancement of ASEAN brand.
Technical details :
- Product code : 052210.
- Cover disign by MarkPlus.
- Number of printing : Unknown.